A Star Wars Public Service Announcement

If you have been sleeping under a rock, you might have missed the big news. Star Wars: The Force Awakens opens Thursday. I read today that fans are already lining up at the Chinese Theater on Hollywood Boulevard in Los Angeles. Now that's dedication. 

I have mixed emotions when it comes to Star Wars. It was 1980, my brother and I sat in the back of my dad's car. We were on our way to the opening screening of The Empire Strikes Back. It was a huge deal for any young boy at the time. 

I remember the rain in the late afternoon. Mike and I happily bounced in the back of the car, as Blondie was singing, "Call me" on the radio. I expect Mike was as excited as I was, but I couldn't see his face through the thick smoke from my dad's cigarettes. 

We had arrived at a parking lot near the cinema. My dad parked the car and we hopped out. The smoke billowed from the car, like a scene from a Cheech and Chong movie. The three of us happily walked down the street towards the movie theatre. Mike and I were slicing and dicing ourselves with imaginary lightsabers. 

It had been three years since Star Wars had premiered in Toronto. We didn't see it in the theatre because we were too young at the time. Now we were big kids, I was eight and Mike was five.

My Dad was already 47. He wasn't a movie fan, nor was he interested in Darth Vader, Luke Skywalker, Princess Leia, or the rest of the ensemble. He was simply a divorced father who was trying to entertain his kids on one of his weekends. What better way than to take them to the opening of the most anticipated movie of the year? 

The hell with this!

As we approached the theatre the rain began to fall harder. The weather gods didn't hinder our spirit. Suddenly, the unthinkable happened. We stepped around the corner to discover a queue of people longer than the opening credits of Star Wars. Hundreds of people were there!

With our hands in tow with our father's, we stood frozen in horror. Mike and I innocently glared up to our dad, who abruptly exclaimed, "The hell with this!" 

Before we could object, our dad did an about-face and we returned to the parking lot. We sunk back into the rear seat of the car. We hadn't been gone long enough for all of the smoke to dissipate. My dad lit another cigarette, and we drove home in silence. 

The force was not in our favor that tragic day. 

Thirty-five years later, Star Wars: The Force Awakens is upon us. Much technological progress has occurred since the early days of Star Wars and The Empire Strikes Back. Animatronics and hand-crafted models have advanced to green screens and CGI. You don't have to rely on TV and newspapers for Star Wars news, you can get everything online. Most importantly, movie tickets can now be purchased in advance. 

The moral of this story? Don't be my dad. Get your tickets for The Force Awakens today.  

You Have 3 New Messages

Amber Case is a cyborg anthropologist, author and speaker. A few months ago, she spoke at Hubspot's Inbound Conference about Calm Technology. Calm is a term coined by Mark Weiser. The concept is for technology to improve our lives, but to step out of the way. 

Amber used electricity as an example of Calm. It exists all around us, but we only really notice it when it isn't working. It's time to think about Calm, since we live in an era of interruptive technology. You probably have received a few annoying notifications since you have been reading this post. 

50 Billion devices will be online by 2020. 

1. Technology shouldn't require all of our attention, just some of it, and only when necessary. She used a tea kettle as an example of this. 

2. Technology should empower the periphery. It should be around us, but not in our faces constantly competing for our attention. I loved her example of the Hue Light Bulb that changes color based on the weather. 

3. Technology should amplify the best of technology and the best of humanity. She adds that machines shouldn't act like humans, humans shouldn't act like machines. How many times have you repeated something for Siri to understand in your best robotic voice?

4. Technology can communicate, but it doesn't have to speak. I just added the LumoBack Smart Posture Sensor to my Christmas wish list. It gently vibrates to alert you to sit up. I need this right now. 

5. The right amount of technology is the minimum amount to solve the problem. Amber points out a simple toilet occupied sign as an example. 

Her presentation hit home to me. you can bet I need to avoid distractions (and to sit up straight). I encourage you to pick up her book, Calm Technology: Designing for Billions of Devices and the Internet of Things

How are you dealing with countless notifications? What are your thoughts on Calm Technology?