How to create a blueprint for personal and professional achievement using Success Frames.

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Listeners to my podcast, ADHD Wise Squirrels, will already be familiar with the executive coach and author, Rob Hatch.

I loved his latest book, Success Frames: Why learning from success is the key to understanding what motivates and inspires us.

In "Success Frames," Hatch delves into the intricacies of building a framework for success by learning from both achievements and failures. The book highlights the importance of reflecting on one's experiences, emphasizing that true learning stems from analyzing both triumphs and mistakes.

Learning from Experience

Hatch underscores the value of reflection in the learning process, citing John Dewey's assertion that "adults don’t learn from doing. They learn by reflecting on what they have done." This reflection is crucial in understanding why things go right and how to replicate those successes. Hatch shares that while failures can illuminate gaps in knowledge or execution, they must be balanced with an understanding of what successful efforts look like.

Defining Success

Success is a subjective term, and Hatch emphasizes the importance of personalizing its definition. His research identified education, relationships, and character as the top three components of their success. Hatch encourages readers to define what success means to them, incorporating elements like financial freedom and personal growth into their definitions.

Building a Success Framework

A significant part of Hatch's approach involves creating frameworks based on successful experiences. These frameworks, which he calls "Success Frames," help individuals and organizations replicate positive outcomes. The beauty of these frameworks lies in their flexibility—they allow for customization based on the specific needs and goals of the people using them.

Hatch introduces various strategies to build these frameworks:

  • ActionStacks: These are step-by-step checklists that guide the completion of recurring tasks. By pre-defining the steps, ActionStacks help automate processes and reduce decision fatigue.

  • OODA Loop: This decision-making model involves observing, orienting, deciding, and acting. It’s a cyclical process that encourages continuous improvement and adaptation.

Leveraging Strengths

Hatch advocates for a strengths-based approach, echoing findings from Gallup that focusing on strengths significantly boosts engagement and performance. By leveraging what people do well, individuals and teams can achieve higher levels of success and satisfaction.

Practical Application

Throughout "Success Frames," Hatch provides practical advice on implementing these principles. He discusses the importance of planning ahead, reducing reliance on willpower, and creating environments conducive to success. For instance, Hatch recommends scheduling specific "success blocks" of time dedicated to critical projects, free from interruptions.

Learning from Others

Hatch also highlights the value of learning from others' successes. By identifying and connecting with individuals who have achieved what one aspires to, people can gain valuable insights and guidance. This network of successful individuals can provide support, advice, and inspiration.

Emotional and Mental Well-being

Understanding and managing emotions is another critical aspect of Hatch's framework. He points out that focusing on what’s going well can help counterbalance the natural tendency to dwell on problems. This positive focus can enhance resilience and motivation, making it easier to overcome challenges. Hatch shares his own experiences with his late diagnosis of ADHD and how considering his coping mechanisms can be impactful.

You can listen to my full interview with Hatch by clicking the play button below or visiting Wise Squirrels.

Rob Hatch's "Success Frames" offers a comprehensive guide to achieving personal and professional success. By reflecting on experiences, defining success on one's own terms, building adaptable frameworks, leveraging strengths, and learning from others, readers can create robust paths to their goals. The book serves as both a practical manual and an inspirational resource, encouraging individuals to take control of their success journeys and that’s exactly what I plan to do after reading it!

Think. Do. Say.

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Think Do Say book by Ron Tite

I’m writing the next sentences in my best Julia Child voice... Combine a large pot of stellar speaking skills with several dollops of branding and marketing smarts. Mix a fresh bunch of humor, several cups of creativity, sprigs of kindness. Add these ingredients together, bake, and voilà - Ron Tite!

Ron is the president and CEO of Church + State, a creative agency in Toronto. He is also the author of the new book, Think. Do. Say. How to seize attention and build trust in a busy, busy world. I loved it!

I’ve been lucky enough to spend time with Ron over the last several years. We both belong to a speaker mastermind group called Speak & Spill. Ron has also graciously shared ideas and feedback with me. He’s a solid fellow, but let’s get back to that book.

The following are my takeaways from Think. Do. Say. I highly recommend you pick up a copy for yourself if you work with an agency or marketing firm. The book is full of case studies and examples of how we can improve everything we do by focusing on our beliefs, actions, and communication.

Key Takeaways from Think Do Say

Three pillars of great organizations know:

What they think

What they do

What they say

Your clients don’t know where to look and they don’t know who to trust.

Move from being product-focused to purpose-focused.

Believing isn’t enough. You have to act to reinforce your beliefs.

What you do immediately following an integrity gap will say more about your character than what you did before.

Believe in something more important than your bottom line. 

Answer the following questions

What’s your essential do?

Who do you do it for?

What do they want you to do?

Who do you do it with?

It’s easier to come up with a revolutionary idea to topple the establishment when you’re not a part of it.

Want people to look in your direction? Start solving their real problems before someone else does. 

The first step to innovation is improving the efficiency of what you already do. 

Honesty and transparency lead to trust. And trust leads to momentum. 

True authenticity is being comfortable with your imperfections. 

Something we’ve never seen before will get our attention.

I wanted to close this blog post with a Julia Child quote (there’s even one in the book). I found the perfect one that sums up Ron and his work, “Find something you're passionate about and keep tremendously interested in it.”

One last Julia Child quote because I couldn’t resist, “A party without cake is just a meeting.”

Now go order your copy of Think. Do. Say. You will be glad you did.

Key takeaways from Same Side Selling

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Pick up a copy of Same Side Selling.

Pick up a copy of Same Side Selling.

For the first few years of my adventures in entrepreneurship, I told friends and colleagues that I’m not good at sales. I would explain that my expertise is in marketing and communications, but not sales. Guess what, I was wrong. I had to be.

I had always thought of sales in the worst possible way. I envisioned the cheesy, pushy, used-car sales guy. Or the uppity, asshat in business class on his second cocktail before takeoff.

One day, it dawned on me that if I run my own business and I am not good at sales, I’m in big trouble. If I am my only employee, I had better be damned great at sales or my family will suffer. 

Spoiler alert: You don’t have to be a jerk to excel in sales.

I went out on my own as a consultant and professional trainer and speaker in 2011. I’m happy to report that I have increased my earnings each year. I have become more knowledgable in how best to approach sales, but I don’t consider myself an expert.

One true sales expert I personally know is Ian Altman, co-author (along with Jack Quarles) of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers. I absolutely loved the lessons and approach to sales taught in their excellent book. Spoiler alert: You don’t have to be a jerk to excel in sales.

In this short blog post, I’m going to share some key takeaways directly from Same Side Selling. There is much more within the book that you should not miss. Pick up a copy.

Same Side Selling Takeaways

There is an adversarial trap that causes buyers and sellers to work against each other instead of collaborating. Replace this trap with a cooperative, collaborative mindset. 

Selling is not a game because in a game one side wins and the other loses.

Selling is a puzzle. With a puzzle, you are solving. You create something and over time provide value. People sit on the same side to determine if the pieces fit. It’s better to solve puzzles than play games. 

Same side selling is about finding the fit. FIT. Finding Impact Together.

The objective is to be seen as a solver instead of a seller.

Answer the questions:

  • Whom do you help?

  • What do you do to help them?

  • Why do they need your help?

The most successful pitch will resonate with the prospect’s pain.

Find people who not only face problems you can solve, but also recognize those problems and believe they are worth solving.

Focus on the challenges that your client is facing, rather than on the things you are selling. 

Entice. Disarm. Discover.

  • Entice. Entice the customer by identifying something you have that might be of interest.

  • Disarm. Make it clear that you are not there to sell, but want merely to see if there is a fit. 

  • Discover. Trigger a discovery phase in which you learn about them (instead of opening a meeting talking about your stuff). 

The truth is always your ally in same side selling, even when it seems to decrease the likeliness of making a sale. 

Ask who else is affected by this project? How can we engage them in a way that works for you?

Don’t start with your qualifications. Start with the buyer’s problem

Gracefully guide the conversation away from details and toward impact.

It is not the client’s job to see the big picture.

If your price is too high don’t discount. Rather expand the scope to create more value.

What do you think?

How do you handle sales? Are you an expert or a novice? What sales lessons have you learned over the years?

The Business of Expertise

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I loved The Business of Expertise How Entrepreneurial Experts Convert Insight to Impact + Wealth. Author, David Baker is brilliant. The content of this book will make you stop to question your brand's positioning as you strive for expertise. As Baker points out, "If you are positioned well, then they find very few substitutes."

The Business of Expertise contains plenty of wisdom and actionable steps you can take to becoming a true expert. He also includes important advice about self-confidence and self-improvement.

Here are some takeaways directly from the book. I highly recommend you pick up a copy for much more wisdom, context, and steps for you to achieve expertise in your space.

25 Takeaways from The Business of Expertise

  1. Personal relationships are not about giving in order to get.

  2. Good positioning makes you non-interachangable.

  3. If you are positioned well, then they find very few substitutes.

  4. Expertise blends knowledge with self-awareness of that knowledge.

  5. You need to earn your positioning.

  6. We gravitate to where we excel.

  7. Clients are drawn to confidence.

  8. If I find a much lower price than I would expect, I know that they don’t have much confidence.

  9. Confidence also comes when we say “no”.

  10. You should always have a list with getting to “know” topics on it.

  11. People don’t die “doing what they love” unless they love dying.

  12. Just doing what you love and making no money does nobody any favors.

  13. Just because you are good at something, even enjoy it, doesn’t mean that you are good at making money doing it.

  14. Make expertise the addiction.

  15. Money is the currency of respect, and the customer of an expert treats the advice more seriously if it comes with a hefty bill.

  16. Consultants who interview employees at client engagements look brilliant early in the process.

  17. Without strong positioning and the opportunity that stems from effectively applied lead generations, you are stuck with whatever opportunities fall in your lap instead of making your own success.

  18. Don’t add additional goals to your life until you decide which ones you’re going to drop. There is as much power in stopping something as there is in starting.

  19. Ask yourself “Okay. What is my role in the world?” - ask often.

  20. The only two kinds of experts who aren’t generally busy are new to the game or are incompetent.

  21. Choose between vertical and horizontal positioning.

  22. A great client may bring you new clients through career changes.

  23. Positioning is public and must be declared.

  24. Clients want to work with experts in demand.

  25. You’ll never get discovered and followed unless you’re an expert, but you’ll never be a good expert unless you’re grounded.

Pick up a copy of The Business of Expertise today to dive into the takeaways I shared above.

Building a Story Brand

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Donald Miller Building a Storybrand.jpeg

I’m finally getting around to sharing what I learned in Donald Miller’s Building a Story Brand: Clarify Your Message So Customers Will Listen. I’ve heard great things about this book from multiply friends since it’s publishing in 2017. I finally read the book late last year and it did not disappoint. It led me to rethink many of the aspects of my own brand. Who the hell is Dave Delaney? As Miller writes, “If you confuse, you lose.”

In order to understand and create your brand you must have a clear story. In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want.

Take my communication workshops for example. The Hero is the person who hires me for a workshop, usually the CEO, COO, or HR Director. The Hero wants to improve his or her workplace culture by improving communication. The Hero is trying to defeat a potential toxic work environment and employee churn because both are costly concerns.

Customers don’t typically care about your story; they care about their own. Customers buy solutions to internal problems. By talking about the problems our customers face, we deepen their interest in everything we offer.

When we fail to define something our customer want, we fail to open a “story gap” with a single focus. We must define a specific desire and become known for helping people achieve it. That’s certainly what I am working on.

The specific desire for my clients is to improve communication. The Master Communicator’s Secret Weapon is my keynote presentation designed to help audiences use my advice to help them achieve their desire.

Miller writes, “When we frame our products as a resolution to both external and internal problems we increase the perceived value.” For example, part of what I teach is how to improve listening and how to lead with acceptance. Doing this in the workplace improves employee morale. Doing this outside with prospects, clients, and even friends and family improves sales and life in general.

Miller points out that, “A brand that positions itself as the hero is destined to lose.” This isn’t about me. It’s about you and helping you achieve success with your team. My brand is the guide that will help you. I truly care about helping you and your people. Miller reminds us that to succeed we must care.

Talk about the end vision. For what I do, it’s leaving you with a team who are better connected, listening more effectively, open to change, thinking quickly on their feet, leading with acceptance, becoming empathetic, and ultimately reducing employee churn by improving your company culture and overall communication.

Donald Miller writes about the importance of clearly defining the steps your hero needs to make in order to do business with you. He explains, at least three steps and no more than six.

For me it’s scheduling an introductory call. Speaking with me, so I can learn more about your needs. Determining the time and date of the workshop. I facilitate the workshop and you see the results. Boom, four simple steps.

I highly recommend you pick up a copy of Donald Miller’s Building a Story Brand for your own business. I found the lessons within to be exceptionally helpful. I also recommend you subscribe to Miller’s podcast for more insights and interviews with branding thought-leaders.

How to Book Yourself Solid

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I have had the good fortune of spending time with best-selling author, speaker trainer, and keynote speaker Michael Port. He is a warm, wise, and sincere guy - my kind of people! 

I recently read and loved his best-selling book, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. I have already seen an increase in new consulting clients as a result of reading and working through the excerises in his book.

Here are some of my takeaways from Book Yourself Solid. I encourage you to pick up a copy and dig right in today.

17 Takeaways From Book Yourself Solid

  • You are the company you keep. 

I've read this in many of my favorite business and self-help-type books. It's true. Choose your friends wisely. Ditch them if they don't support you.

  • Your ideal clients are those individuals who energize and inspire you. 

This is why I typically work with small business owners and teams. It always seems like small businesses are the most passionate about the work they do. That passion always gets me excited to serve them.

  • Being everything to everyone just isn't possible. 

I'm guilty of trying to please all of the people all of the time - in the past. Michael serves his readers a good reminder of why this doesn't work.

  • It’s much easier to carve out a very lucrative domain for yourself once you’ve identified a specific target market. 

This is something I have been doing with NetworkingForNicePeople.com. I wrote my book all about networking, so I have returned to the topic to teach and build a community. My target market is anyone who wants to jumpstart their career or grow their business. 

  • If your potential clients are going to purchase your services and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made.

  • The secret to having a successful business is to know what your clients want and deliver it. 

  • People buy results and the benefits of those results. So think about the solutions you offer and the subsequent results and benefits they provide.

  • View yourself as a leader in your client’s life.

  • Your brand is about making yourself known for your skills and talents. More than that — your brand is about what you stand for.

  • Establish an advisory board.

I'm finally in the process of making this happen officially in a private mastermind. 

  • Read one book a month.

You'll know I did this from reading these mini book-report posts.

  • When you have made the effort to speak and write directly to your ideal client, he’ll feel it.

  • Perform daily tasks that will keep your name in front of potential clients.

I do this with my writing here, at Networking For Nice People, in my email newsletters, and in my column in The Tennessean. I also use a CRM to remind me to check-in with clients and follow-up. 

  • From a practical perspective there may be two simple reasons why you don’t have as many clients as you’d like: Either you don’t know what to do to attract and secure more clients; or You know what to do but you’re not actually doing it.

Guilty as charged with not doing what I knew I needed to be doing. I'm getting better at holding myself accountable, though. The photos of my family in my office help keep me focused. 

  • Each day, introduce two people within your network who do not yet know each other but you think might benefit from knowing each other. 

I do this with my Daily Goals Worksheet. You can grab a copy here. 

  • Start by choosing one day of the week that you can focus on where and when you could be asking for referrals.

  • Instead of focusing on what I do, focus on what I can do for my clients.

Get a Copy of Book Yourself Solid

I pulled each of these quotes from Michael Port's valuable book because they stood out to me. I expect many (if not all) will stand out to you too.

Book Yourself Solid is a must-read book to help you grow your business. Michael Port is definitely somebody you should be following.