The Art of the Podcast

The Art of the Podcast

What are the five types of podcasts? What is the common thread that connects each? How can you make your podcast better?

I presented The Art of the Podcast at the Craft Content conference in Nashville. My goal was to leave the audience, a mix of current and future podcasters, with ideas on how to tell better stories and produce better podcasts. I began my talk by describing the five types of podcasts. 

The Five Types of Podcasts

The Five Types of Podcasts

1. Interview. An interview podcast is a program that features a guest and a host. Some of my favorites include; The Nice Podcast (shameless plug), The James Altucher Show, WTF with Marc Maron, Marketing Smarts, and Six Pixels of Separation

2. Couples-Cast. A podcast featuring two co-hosts. I used to use this definition for podcasts with actual couples like Dawn and Drew, and my first podcast, Two Boobs and a Baby. I now use it to cover all co-hosted podcasts. Check out Marketing Over Coffee as a good example.

3. Ramble-Cast. A single-host podcast. Any podcast with one person sharing what's on their mind fits this category. Tune into DicksnJanes and Up In This Brain to get a taste of what I am talking about.

4. Round Table. These are podcasts featuring a host as the moderator and a panel of subject experts; a favorite is The BeanCast.

5. Magazine. A magazine podcast is a highly produced show. It features multiple stories (like a magazine), and can also be referred to as a narrative podcast. I love shows like 99% Invisible, RadioLab, This American Life (admittedly this is a radio program first), and StartUp. I also have a new favorite, Neighbors, which I learned about from the host, Jakob Lewis, during Craft Content.

The online broadcasting barriers have dropped.

While some of my favorite podcasts began as terrestrial radio programs, some favorites have gone the other way and become radio shows. Online broadcasting barriers have dropped with the advent of inexpensive production software (Audacity is free) and hardware like microphones, mixers, and headphonesAnyone can become a podcaster now. The point is to become a good one by telling and sharing stories your listeners will be interested in. 

What makes a great podcast story?

Each of the five types of podcasts has one thing in common: Storytelling. The interviewer knows when to remain quiet to listen to his guest's story. A couples cast will feature the hosts taking turns sharing and adding to their stories. A ramble cast features a single person telling stories about her day or from her past. A roundtable moderator will pass the mic to each panelist, he will ensure they stay on the same topic while each participant adds their own stories to the mix. Like a physical magazine, a magazine podcast includes narrative stories from guests and their hosts. All powerful podcasts include rich, vivid stories. 

What makes a great story in podcasting?

Four keys to podcasting an exceptional story

In The Art of the Podcast, I shared four keys to use in a podcast to relay an exceptional story. These don't have to all be used in a single podcast episode, but strong stories include one or more of the following; ambiance (background sounds, music, sound effects), conflict and resolution, honesty, and humor. 

I included several clips during my presentation as examples. The sound bites came from 99% Invisible, RadioLab, DicksnJanes, and StartUp. I am truly passionate about podcasting. I hope my audience found my presentation helpful as they weave better stories into their shows. 

If you have a podcast, please leave a link in the comments. I would love to tune in to your show. You can hear me interviewed on podcasts here or listen to my show, The Nice Podcast.

A Misidentified Shooting

Let me begin by explaining that I do not work in the film industry, nor do I shoot animals. Having come from Toronto, it's hard not to have learned a thing or two about how movies are made. I expect coming from Nashville; most natives know enough about hunting (whether they do it or not). 

In the film industry, Toronto is known as Hollywood North. At any given moment, you can see multiple film shoots occurring. The city can easily be transformed to resemble New York or Chicago because of the similar architecture. Filmmakers get a nice tax break, and that weak Canadian dollar helps seal the deals too. Chicago, the movie, was filmed in Toronto. 

After I returned to Toronto from backpacking Europe, I worked nights and some days at an international youth hostel. I intended to meet fellow backpackers but also save enough money to return to Ireland for a year (which I did, and then some). 

I used to work Saturday or Sunday mornings at the hostel. If things were slow and we had vacancies, I would drive to the local bus station to find international backpackers arriving. I would happily approach them, show them fliers for the hostel, and give them a free ride if they needed one. Most people eagerly took me up on the offer.

Officers swarmed out of nowhere with their guns drawn!

Photo from Flickr by dtstuff9. 

Photo from Flickr by dtstuff9

I clearly remember one Saturday morning as I waited for future hostel guests to arrive at the bus station. The sky was blue, and the sun shone brightly at the busy downtown intersection. Suddenly, unmarked police cars swarmed the streets. Undercover officers swarmed out of nowhere with guns drawn at a man crossing the road. They each yelled, "Get down with your hands up!" The bad guy dropped to his knees; he knew they had him captured. There was no point in resisting or trying to escape. 

As a Toronto native, I knowingly glanced around for the cameras. Yep, I spotted it. A large crane was at the corner with a camera facing down on the scene below. An action-filled shot like that was presumably a major scene of the film. The director yelled, "Back to ones, people", and they began to shoot it again - and again and again. 

Each time the police takedown began, unsuspecting pedestrians would duck for cover thinking it was all real. The pedestrians were usually weary travelers having just stepped foot into Toronto from hours of travel. Welcome to Hollywood North. Soon after they learned it was a film shoot, the embarrassed people would laugh about experiencing a staged police takedown, right as they stepped off the bus! Now that is a story to share with your loved ones back home.

The part where I got embarrassed...

When I moved to Nashville, I was taking a walk around the surrounding neighborhoods. As I walked past a house, I saw a man outside in a camouflage jacket and scruffy beard. A large Ford F-150 truck was parked in his driveway with a huge apparatus attached to the trailer. It was a large steel crane that could be elevated with a stand at the top for the camera. I instantly got excited at the thought that movies were being shot in Nashville too. 

I smiled at the man and asked him what he was shooting. He looked dumbfounded and yelled, "Deer!" I could swear he added a "duh" to his reply. When I returned home to Heather, I told her the story. She laughed out loud as she explained what a deer stand was. What I thought was a camera crane was a tripod for hunters to get above their targets to blast them to bits. 

I had misidentified the hunting accessory. At least I was correct about something getting shot from that thing. In my defense, nowadays, many hunters film their victims from their deer (or tree) stands and post them on YouTube. So maybe I wasn't completely wrong. Okay, I was. :) 

Has this ever happened to you? What object did you mistakenly take for something else?